Why Your Great Idea Sucks!

Why Your Great Idea Sucks!

Pat, guess what, Pat?! What? Guess what, Pat! What? I have a billion dollar idea, man! Dude, your ideas suck. C’mon. Yeah. It’s a billion dollar idea. You know how many times I have to hear messages
like this? Pat, I got a billion dollar idea! Pat, we’re going to be the next billion dollar
company! I was on a podcast earlier today. A guy asked me, Pat, what do you do if you’re
18 years old and you got an incredible idea? I said, Stop focusing on having so many great
ideas. Pat, that doesn’t make any sense! Stop focusing on great ideas. Why? I don’t get what you’re saying. Let me explain to you why. Here’s why. Say I have two people here. Okay? On this end, I have somebody who’s got the
most ridiculous idea in the world. It’s the next Uber. It’s the next Facebook. It’s the next whatever you want to call it. Great idea. I have a guy here on this side who spent two
years mastering a skill set, while this guy [on the other side] was just trying to come
up with great ideas. This guy here spent two years learning how
to sell. Day and night he mastered the art of selling. Selling. Selling. If I have to bet on who is more likelihood
to eventually make more money in life, I’m putting all my money on this guy [selling]
over this guy [ideas]. Let me explain to you why. Okay? So I have some examples here for you, which
will validate why I’m making this point to you. We have five examples. And I promise you two of them you won’t even
recognize who they are. But you’ll know once I make a point to you
here. Mark Zuckerberg. Everyone knows, Facebook. December, 2004, they got started. By the way, he didn’t even come out with the
idea. The Winklevoss twins came out with the idea
of Facebook. But he [Zuckerberg] took it. You can call it stealing, whatever you want
to call it. And he started coding Facebook, okay? We have Mark Zuckerberg. We have Steve Wozniak who learned how to create
the computer. That’s April 1, 1976. We have McDonald’s brothers, who started McDonalds,
April 15, ’55. We have Nick Swinmurn – by the way, do you
even know who Nick Swinmurn is? You know, I don’t even know who Nick Swinmurn
is. Do you know who Nick Swinmurn is? Can you guess who Nick Swinmurn is? Stop Googling it! Stop Googling it and just stay with the episode. You don’t know who Nick Swinmurn is, but you
will here, in a minute. Do you know who Martin Eberhard is? Oh my gosh! Martin Eberhard, wherever you are, I hope
you don’t watch this episode. But there is a Martin Eberhard out there. Now watch this, here. All of these guys were great in ideas. Zuckerberg takes the idea from the Winklevoss
brothers. Okay? And he starts coding with his friend, Edward. They raised $18,000 from Edward. There’s so many different stories. And they created Facebook. It was mainly for, you know, the Harvard yearbook
was called The Facebook. You’ve seen the movie before. If you haven’t, you should watch the Social
Network. Great movie to watch. And then all of a sudden, Mark Zuckerberg
runs into a sales guy, named Sean Parker. If you don’t know who Sean Parker is, Sean
Parker was the founder of Napster. This dude knows how to sell. The sales guy, who sold a vision, because
Mark said, this could be a million dollar business. Parker said, no, no. This is a billion dollar idea. He [Parker] sold the vision to everybody. He came in and sold the idea. Now Mark is worth $56 billion. By the way, Sean Parker, the sales guy, is
worth $2.6 billion. You know what the Winklevoss brothers who
came up with the idea are worth? $200 million between the both of them, because
that’s what they were settled with their lawsuit, $140 million and $60 million. That’s what they got. The idea guys. Now of course, you’re saying, Pat, at least
they’re worth $200 million. Yes. I would much rather be the sales guy. Now let’s go to the next example. Stay with me here. Steve Wozniak. I’ve interviewed Steve Wozniak many years
ago. If you haven’t seen it, it’s a fascinating
interview. Wozniak found a sales guy, named Steve Jobs. Steve Jobs knew how to sell. Steve Jobs had no clue what he [Wozniak] was
doing. Steve Jobs, when he worked at Atari, he would
ask him [Wozniak] to do the coding for him because he didn’t know how to do the coding. He [Wozniak] knew what he was doing. He was the idea guy. He [Jobs] was the sales guy. If he [Jobs] was alive today, his net worth
would be roughly $10 billion. I think Wozniak has $100 million – $200 million. Nothing wrong with that. Still good, but the sales guy learned how
to sell an idea to the rest of the people. McDonald Brothers. If you haven’t seen the movie Founder, you’ve
got to watch it. These guys knew how to start a restaurant
in San Bernardino Valley, San Bernardino, which I’ve been to. It was an hour away from where I used to live. I was just there a couple of months ago. They’re doing an incredible job. And one day, a guy named Ray Kroc, who’s a
sales guy, is selling milkshake machines. One day he gets an order. He’s in St. Louis, Missouri, he gets an order
from the McDonald Brothers, saying we need eight machines. He said, “What? is this a mistake?” No, we need eight machines. And the guy hangs up. Ray Kroc decides to drive to San Bernardino. He goes there and says, Oh my gosh, this is
amazing. This is ridiculous. This can be something big. What if we go out there and scale this? And what if we do this? And he starts selling it. He sold vision. He went to investors, country clubs, he sold
the vision of McDonald’s. Ray Kroc. You guys know Ray Kroc. I believe he gave them $2.6 million to buy
out the name McDonald’s and then after he bought out McDonald’s, guess what they couldn’t
use? Their own name, McDonald’s. And Ray Kroc, the sales guy took McDonald’s
to where it’s at right now. I think there’s 38, 40,000 McDonald’s around
the world. When he died, his net worth was $1.5 billion. His wife and him gave the $1.5 billion I believe
to some charity, all of it, 100% of it. That’s the sales guy. Next one here. Nick Swinmurn. Nick Swinmurn. You don’t know who Nick Swinmurn is. Let me tell you who Nick Swinmurn is. Nick Swinmurn is the founder of Zappos! Holy moly. But you don’t know who Nick Swinmurn is. Nick Swinmurn is the founder of Zappos and
he finds a sales guy. I guarantee you you’ve heard of Tony Hsieh
delivering happiness. Tony Hsieh comes in, and he says, we can turn
this thing into a monstrosity. And he does. Tony Hsieh goes from what he was worth to
now roughly shy of a billion dollars. He’s around 850. By the way, Nick was smart. He kept his shares. he’s worth around a billion dollars today. Now, the next one. Martin Eberhard. Do you know who Martin Eberhard is? By this time, I think you probably researched
his name to see who it is because you’re so curious, and you couldn’t wait three minutes. Now let me tell you who it is, if you haven’t
yet. Martin Eberhard is the original founder of
Tesla. He started Tesla. Elon Musk is not the founder. He [Eberhard] is the founder of Tesla. he
started Tesla. Elon Musk shows up. And he says, this thing can be bigger than
any one of you guys think it is. Because he sold the vision, because he’s a
sales guy. He sold the vision to the world. You and I bought it. Tesla is now worth what it’s worth, and Elon
Musk is worth somewhere shy of $20 billion. We’re going to put his name over here. So what’s my point here to you? Oh my gosh. If I get another message with another person
telling me they got a billion dollar idea that if I team up with them, we’re going to
go out there and do this and this and that, all this other stuff. Great. I like it, because I know how to sell a vision
once I buy into a product. I’m all good with this. I don’t have a problem with that. But I’m talking to you. I also want you to make a lot of money. Focus on becoming an incredible sales person. Focus on communication. Focus on how to sell. Focus on looking at stuff where you can go
out there and communicate it to other people. Focus on seeing the vision of something being
able to sell a product to somebody else. When I got out of the military, I couldn’t
sell anything to anybody. I couldn’t sell anything to myself. I was the worst salesman in the world when
I got out of the military. I looked like a body builder because that’s
what I was at that time. My body was incredibly fit at that time. But I couldn’t sell a membership to anybody. I worked at Bally at Culver City. When I worked at Bally at Culver City, it
was the worst gym, from all the Ballys because it was in a basement. The place smelled. It was old school. It was Nautilus gym, Sports Connection gym. But we worked there and the manager there
was a guy named Cisco, who was phenomenal. He knew how to sell to anybody. And one day, I’m like, I can’t sell. I got to give up. I can’t even go out there and do this. Cisco pulls me aside and he said the following
thing to me. He said, “Patrick, before you quit the game
of sales, I believe you can do good in sales. But I want you to do something.” I said, “What’s that?” “You need to go and learn how to sell at Fox
Hills Mall. Fox Hills Mall was a mall in Culver City,
okay? So I said, “Dude, if I can’t sell memberships
at a gym, with all the equipment here, and it’s a 36-month contract, you want me to sell
memberships at a mall when no one even sees the gym? And you want me to sign this 36-month contract
with credit cards?” Yes! Okay. I go to Fox Hills Mall. I’m standing on my booth at Fox Hills Mall,
and I don’t want to talk to anybody. I’m frightened of rejection. I don’t want to talk to a single soul! Then all of a sudden, these two other guys
I notice were around the booth. I’m behind the booth, because this is my hiding
spot, comfort zone. So slowly, I also come around the booth and
I’m still trying to stay as close to the booth because it’s a safe place. I saw these guys selling a couple of memberships. I’m like, “wait a minute? They sold a membership at the gym? That’s crazy.” That person signed a 36-month contract at
the gym? I would have never done that. Then I said, “Maybe people will buy.” Then I came out. I started talking to people freely and then
all of a sudden, one girl sat down. First girl that bought a membership from me
at the gym. $75 down, $33 a month. I’ll never forget this. I said, if this girl just gave me her credit
card, I can do it to everybody else. Then I started walking around the stores. Hey, have you been to Bally Culver City? How come you never bought a membership? Are you a member with us? Why not? Then all of a sudden, a month later, I became
the rookie of the month. Then I became the rookie of the year. Then I realized, I can sell, because I believe
in the product of working out. This is so easy for me! Then the next thing was, I liked financial
services. Then I knew I could sell it. But I didn’t come out with the product of
insurance. I didn’t come out with the product of annuities
or stocks or bonds or mutual funds. I didn’t invent those ideas. I learned how to sell. Then the idea kept getting bigger and bigger
and bigger and bigger and bigger. By the way, I’m here to tell you, the more
you focus on learning how to sell and you improve that skill set, you are always on
demand. People always need you for the rest of your
career. Remember that. People always need a leader with sales who
sees how they can move an Army to a direction. They’re always going to need someone like
that. You need to focus on mastering your skill
set and stop trying to come out with the next Apple idea or Snapchat or Facebook or any
of that stuff that’s going to turn into this billion dollar idea. I’m not telling you don’t come up with ideas. But I’m going to tell you, we got a good idea
here, with the person that knows how to sell very well. This [the person that can sell] more than
a person who’s got a ridiculous idea but has no clue how to sell. No one’s going to invest into this. This one [sales] is going to do much better
than this one [ideas]. All day, every day, twice on Sunday. So guess what my recommendation to you is? Stop trying to be all these guys that think
they’re going to come out with the next idea that they’re going to be the next Uber of
whatever. Or the next Facebook or Snapchat. Spend a year or two, work under somebody who
knows how to sell, and learn how to sell. Learn how to be an incredible communicator. Put yourself out there in front of people
that’s a little bit uncomfortable. And see what happens to you in the world of
business. Because when you have to choose here, you
can choose who you want to be. Do you want to be the McDonald’s brothers? Do you want to be any of these guys [ideas]? Without these guys [sales], none of this happens. I suggest you learn how to sell. I suggest you learn how to sell and you become
the person that knows how to communicate a product to somebody else. Anyways, you got any questions, any thoughts,
any other stories here that you know about, that you want to share that are similar to
this, comment on the bottom. If you’ve got any questions, thoughts, also
comment on the bottom. Take care everybody, bye bye. Hey, thanks for watching this video. Let me make a case for you why I believe you
need to subscribe to Valuetainment and also join the notification squad. Look, there’s two ways you can learn about
business. One of the ways is go to college. Learn a bunch of theories by professors who
have probably never ran a business before or you can watch Valuetainment, ran by entrepreneurs
who have built and sold businesses and you can learn from our mistakes and what we do
right. And by the way, I’m willing to bet anybody
who goes and takes this boring route vs. watches Valuetainment, I’m putting my money on this
person who watches Valuetainment is going to beat the person who goes to college. You don’t believe me? Test me on this. This is why I’m so certain you need to subscribe
to Valuetainment and learn the content so you can also be a successful entrepreneur.

100 Replies to “Why Your Great Idea Sucks!”

  1. For detailed notes and links to resources mentioned in this video, visit http://www.patrickbetdavid.com/why-your-great-idea-sucks/

  2. I found this video very rich . Thank you for this video . I have one question for you .Where do you suggest one to go to find someone that's great in sales when one doesn't know someone that's great at selling ?

  3. I never thought even for a minute there is a time you were frightened of rejection or didn't know how to sell,among the other videos this one has just changed me,Thank you.

  4. I think about my ambition being a failure, or perhaps that it isn't a great idea after. Every time it only puts in more determination towards it. Honestly I wish I could get rid of it sometimes, but I cannot fight this feeling that is inside every fiber of my being. I am not someone who is religious, but it almost feels like the universe itself is pulling me towards it. I really felt this video today, and I will aim to make my mindset fit the antagonistic view so that I can become better.

  5. There are creators and there are sales people. Creators are founders and sales people are employed by creators. It's your choice what you want to become. I'm sorry I disagree with this video.

  6. hey where did you get that black board and you write on it with markers i love it lol i want to buy one for my house thanks 😀

  7. I love people of all races, and I love to meet people, and I am attracts to the money and the rich life, and I love to be on stage at the big ball rooms, where the great light that shines on me, and I love what I got, and love to be there on the top of the hill of success like you. Maybe, I am a millionaire already, but I just did not realize that I am siting on the diamond mine.

  8. So the flaw in your point is that great ideas often don't succeed and if they do, they need help to get there….. which is true …. but the pay out is higher.

    The salesman vs the creator conversation is that one has a set avenue of income and the other has to actually strive to be great

  9. This video shows X, Y, and Z but doesn't go into the "why" details. I'm sorry I'm not the type of person who goes "Whoa this video is so cool because the host is so energetic albeit superficial". The only thing I get is the common sense "Great product without great marketing is zero profit".
    But then this video contradicts itself by also saying "Be the salesperson, not the inventor". Don't you see the fallacy in your logic? WITHOUT the great idea (inventor), the salesperson would just become a bum on the street, or just be one of those million salespeople looking for great ideas to sell. The reverse is also true, WITHOUT the great salesperson, the inventor would just be a bum on the street. It's not being one or the other, IT'S BOTH!

  10. No way dude the guy on the left is traditional and is becoming past. Guy on right is going to change the world.

  11. I hate salespeople. Anything worthwhile doesn't need a pitch, it sells itself. We need more problem solvers, not another huckster to sell us shit we don't need.

  12. i'm an engineer and I have great ideas on a regular basis. I suck at sales. Very few great ideas of mine ever seen the light of day, taking a back seat to other ideas that weren't so great, yet were sold better.

  13. No, but really, I have a billion dollars idea. I'm OK being Nick SwinMurm and worth around a billion dollars today and with you being the sales guy who sales my World Vision.
    Really, no joke (even though is funny).

  14. Man i Got a lot of Value out of this , thank you.
    I have Been in Sales for 19yrs automotive industry
    But i have my eye on something else
    That im passionate about , and this perspective helps.

  15. A lot of Times the idea is just putting together things that already exist , or putting a Unique spin on things that already exist, kinda like having a vision
    Like the guys on the right, in your story, but being heard and getting the meeting with the influential people , or the people with the leverage is half the battle.
    Heck for me its been something ive been trying to think of how to do for 6 months, (Thinking how can i get a 30-45 minute meeting set up with someone that has a lot of leverage in an industry im passionate about)
    And i think the meeting could be life changing for us both , but even being in sales for a long time and feeling like it will benefit us both, ive still been drawing a blank on how to set up a meeting.

  16. I talked down a 60k car to 40k then walked out. I have million, billion, and trillion dollar ideas. I hate sales men. To me it's amusing watching them try their best to sell me something. In the end it was a good show.

  17. 7:45 why would you try ton convince idea people to turn into sales people? It's antithetical thinking. Sitting and creating takes a different kind of mind. There are rare people like Jobs that can do both. They're very rare. It takes a village to raise a child. That means we need all kinds of people working on a project. Turning into a sales person always hurts the creative process.

  18. I think your purpose with this video is different than what you ended up with. You see the problem, but your solution isn't a solution. It's another problem. If everyone went by your solution, we'd have no ideas to build off of because everyone would be looking to sell their skillset instead, whatever that is. Great ideas are important, but the follow up after the idea is always a tidal wave of a mess. But that's what makes the world work and even why it's so beautiful. It's a microcosm of life where greed and morals have to be weighed, judged and balanced. Centuries from now there will be foke tales of these times because they're incredible stories that can only come from these nuances of life.

  19. Bru, you are solid! Love the content of all of your videos – so real, so much passion …. Keep up the great work!

  20. 6:30 dude that was shocking

    Thanks for opening my eyes
    Cuz i was like kept bouncing on ideas and ideas and didnt know to sell but now i am gonna learn selling.
    Thx for the great video
    wish me the best
    And all the best to all of u out there wish we all be successful one day

  21. Your ideas are just gonna get stolen if you go telling people. Right down everything and stick to learning skills

  22. Good day Pat, thank you very much for the informative video.

    I have realised over that u suck at selling and i own a events business. We currently have one client and i am looking at extending the company clientele.

    I would like to find out from you suggestions and recommendations as to where i can learn more about selling?

    Thank you and i look forward to hearing from you.

  23. I've had a few sales jobs, whenever I believe in the company and the product I can be successful but often you find yourself straddling some minefield of bull##it where your company is unethical and expects you to lie or mislead people. When I worked for myself I could sell my services but then customers would drag me in over my head to taking on things that were beyond my capabilities at the time. I managed it but as the sales guy you need the skills of the company you are selling to be at the level you are selling.
    My success rate at job interviews is over 80%, it's like they are selling me the jobs.
    The guy that is honest and doesn't promise what he can't deliver is the one I work for, frustration and lies aren't worth the extra money.
    I really enjoy pleasing clients & my company and have learned how to manage them through difficulties, maybe I will have another crack at doing something myself again. I'm in my 40's now and people seem to give you more credibility with age, it never helped looking 10 years younger than I actually was. I was even told straight at some job interviews that I didn't get the job because I looked too young. Not sure if having a Norfolk farmers accent helped either but I would resent having to speak with a generic London accent.

  24. I would like to add that this is true with Art and Writing as well. I had a great idea for a tv show for 9 years when, oopsie, I realized I had barely any characters drawn or episodes written. Its about the time you put in.

  25. Well I went to college and it was not much of use for the art of selling. Ideas are important, selling is important but good selling doesn't keep long term consumer unless you have a good idea and product quality.

  26. I Have a question for anyone that wants to answer, i am planning to meet a higher up person to ask for a meeting, i always do better in person than over electric devices email etc…
    So question, i have never met this person but i know where he is working, he said it on social media, working at an off site location where i could just wall up and talk to him without a meeting, my plan is to walk up introduced myself and ask for a meeting, is this a good way to go about it ?
    Is there a better way that you can think of? Thanks

  27. Winklevosses are billionaires from crypto, and they are not salty after hanging with Zuc at burning man, plus they don't have to work for the illumnati

  28. Hi Pat! Question: When you have a good business idea that requires collaborating with others (for sales for example), how do you keep your idea safe and in your name throughout the entire first phase?

  29. So sales people are just actors. They bullshit people convincingly for a living. Conmen are everywhere. Elon is an engineer, not just a sales hack. PBD cherry picks details to suit his fast talking slick 'act'. Elon and co actually has a real product not just a promise on a piece of paper. I for one don't trust people who watch too many godfather movies and idolize mafias.

  30. I used to sell my drawings when I was a school boy. Never forget my first $1,54.

  31. But pat the idea guy is usually young and inexperienced. How is a 19yr old supposed to get 5years of sales experience. you have to have some crazy idea to learn how to sell

  32. Your channel is amazing, people most often pay for this kind of fire and to be talked to like this! Thanks and keep bringing the heat!

  33. this video is the story of my life. it really hit home. i now have to become a salesman and will sell my own ideas also.

  34. Hmm… The sales skill is the horse,the idea is the cart. Never put the cart before the horse. Thanks for the thought Pat.

  35. You just made one badass video I got more out of than all the others. I have a great idea! One that will corner a huge market. Could maybe take a significant portion of it even. I've been trying to figure out a way to crack this nut that is bringing a physical product into development. I have no idea how to do this, and I don't even have the production capabilities to even produce one prototype even though it has been constructed in exact detail in my mind and on paper. I own the intellectual property, but have been too paranoid to risk losing out by sharing something that is only innovative in it's simplicity.

    Being naturally, introverted, the thought of becoming a salesman is intimidating but doing so is the only way I will ever have the resources. I know what I have to do now. I'm going for it. I'm too late in the game to punt now and it already keeps me awake at night thinking I could lose out on something that will make someone else rich.

  36. Here's story. So, this does not apply to every person. I saw some people struggling and I asked why and how can I help. Now this is a tough topic. They knew the underground. So I helped them progress in a way they understand; sales. I asked if they wanted the right life as they desired. They all went into business. Point being is they had to look outside of the box and move onto better respectable life styles. That was their dream they thought impossible. They didn't know math, but I tought them how to and be confident in selling a legit product. They're very smart and own houses, cars, property and a stable life. Anyone can can do this. You'd be surprised how many are successful with this mindset. Maybe not billionaires, but a stable life with income, confidence and family or charity. It's an excellent thing. Thank you as always.

  37. Hey Pat, this video was terrific I completely associated with the advice you gave at the last because I am fed up of every other guy coming with their ideas… but the irony is they don't focus on the skill set, without which nothing happens.

  38. I get that the point of the video is to stop the mindset that all it takes is a great idea to make it.
    And get people to focus on developing the skill to take that idea to new heights.
    But without the idea guys there's nothing to sell.

  39. Makes per-fect sense! I think I’m hooked on this channel. I’m watching these videos every week now Patrick.
    I better be a selling machine by the end of the year because now I have no excuse.
    Have a great one. See you in the next one.
    Thank you

  40. This complaining just proves that you couldn’t find the next Uber, if it fell out of the sky landed on your face and wiggled. So what you are saying is if they paid you the going ad rate to represent their ‘vision’ it’s good but because they trust you to partner with, so they suck??? According to your logic salesmen are just be leaches selling off the labors of others. So where are the salesman’s next products ever going to come from, YOU? Do salesmen suck because they don’t create anything? Maybe Einstein would‘ve been a better man if he could sing and dance? Who says inventors and salesman have to be one in the same person, no more than a butcher and a chief. Both are needed to make great meals. It’s not the days of Zuk and Woz anymore, back when you could just create something big because no one had done it before. Now it is 100x more difficult getting above all the noise. The rule used to be an inventor had to have a Patent in the top 2%, a Porotype and a Business plan, now there is no method. I represent a guy like this with a half million dollars of patents that his patent attorney bought FOR him!!! And no one cares because of thinking like this, Very disappointed Patrick.

  41. I am a big fan and I like the selling point being made. But have to say I am pretty pissed off with this video. How do you scorn entrepreneurs for not finding a salesman? I thought you were the big sales mogul, isn’t that why they are talking to you? Dude if you want to do straight paid adverting services and don’t want to be an angel investor, then just say that. But you keep telling everyone that you have some self-made businessman secret sauce. Forgive them for assuming that you’re a well-rounded enough to be bigger than just peddling other people’s stuff. I am shocked that such a great communicator does not understand the language of the entrepreneurs. That is as silly as a pet lover scorning a cat for bringing them a dead mouse, not knowing that means love in cat language. I know you’re an icon and going to get hit with too many opportunities. So do your thing, create a checklist of strict criteria having some interns handle it and maybe you could do something great.

  42. In 2005 in a univercity, I was studying transport engineering and had economic discipline. The teacher said once: you, students, have great ideas, but you don't know how to use it, how to make it real. And there are other people, the managers, the sellers who don't have ideas, but whey know how to make it real.

  43. Patrick, you are one amazing human being!!! It's so impressive how you bring valuable information together and present & deliver that information. This is brilliant!!!

  44. Shawn Parker is distant cousins with Peter Parker. Keep your ideas to yourself and fine tune then outsource what is needed to make it real

  45. Pat is a person I never expect I would have the honour to see in these times. There is no other channel that I have known to be so specific, empowering and productive. There is a perfection in his crafts that nullifies the chances of negation. Much respect for his work.

  46. Story about skills vs ideas…investing skills to produce more productivity. Teaming up a group of variety of skills and a guy who knows how to sell well.

  47. Surely you are a great man dude. You made my day with this great video though i watch all your videos all the time by taking some notes.

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