The Sport Clips Story by Gordon Logan

The Sport Clips Story by Gordon Logan


(easy theme music) – Well I’ve been in the salon business for over 34 years. I was in the franchisee
of Command Performance, a system that was very popular in the late 70s, or early 80s. And quite frankly, I didn’t enjoy gettin’ my hair cut at my own salon. So I thought there’s
gotta be a better way. There needs to be an
answer for men and boys where they can go and get a great haircut, to have a great experience, and feel comfortable in the environment. The look and feel of Sport Clips today is very much as we started out almost 20 years ago,
with updates, of course. Well our first store opened in Austin in June of ’93, and ironically I wasn’t there. And they had left the
store the night before, everything was perfect. Came in the next morning, the plumbing had broken over night and it was two inches of water throughout the store. – But we got everything cleaned up, and actually had a successful day, and a very successful grand opening. – That was the beginning of Sport Clips, a flooded store, on a Saturday morning, when Bettye and I were in California. And yet, we got open and made it work. We’ve always had TVs as part of the decor of Sport Clips. And initially they were
I think nine inch TVs that were designed to go
in somebody’s kitchen, set on top of the microwave, to entertain the clients. And sports programming was a challenge. Back then, 20 years ago, there wasn’t 24 hour sports, like there are today. And in fact, in the morning, ESPN was ladies exercise classes, that sometimes the guys like that okay. But we found a lotta dead space and what we did was, we’d run videos. We’d get blooper tapes, NHL, NFL blooper tapes and things to run. – So it was a constant change of video on the player, the VHS player, at that. And today, we’ve really evolved. We now have some great
sports features on the TV, and stuff guys really wanna watch. – They entertain the
clients and give the clients an opportunity to
interact with each other. And they take the burden of conversation off the client and the stylist. Where all the stylist has to say is, hey, did you see the game last night? And a guy can talk for 10 minutes. So very early advertising material was fairly primitive, and sometimes even the
television commercials used amateur talents like myself and our son, Gordon Edward. – I could take a little off. I could take a little more off. Or I could take it all off. At Sport Clips we’ll cut your hair anyway you like. And while you’re here, you can catch the big game on our big screen TV, or on the TV right at your chair. I can also give you one of the greatest shampoos ever. For a great cut every time, let us take a little, or a lot off. For you, at Sport Clips. – [Narrator] Now at four Austin locations. Easy theme music) – We had a original logo, was kinda like a Cheers, Boston Red Socks kinda logo. Everybody loved the logo,
but it was not quite the right height, width
ratio for a store front. And then we started sponsorin’ race cars. We found out you couldn’t read that logo at 200 miles an hour, so we thought we needed to upgrade. Over the years, we’ve evolved the look, and about 10 years ago we went to the red, white, and black, and we changed the
signage up a little bit. But about three years ago we did our first major redesign, still keeping in mind evolution. We put in wooden-looking floor, there’s a sports court kind of look to it. Large scale murals, that
we couldn’t have done before a few years back. Now the cost of those have come down. The look and feel in the store is much, much better. We get a lot of comments from our clients, like wow, this is really
a major improvement. Of course, guys like the bigger TVs. But just the overall look and feel is much more upscale looking, and yet it’s still contemporary and fun feel to it. (easy theme music) We really feel like it’s
very important for us to give back to the community. Not only the local community, which we do a lotta things, everything from St. Brodrick’s, to other local charities, WMCA, the Red Cross blood drive. We’ve been an official
haircutter of the VFW now for goin’ on 10 years. And we’ve raised almost $2,000,000 for the VFW charities
and their VFW foundation. Do the right thing, do your best, and treat people the way
they wanna be treated, And that’s the way we
deal with our franchisees, the way we expect them to deal with their team members, and the way we expect our team members to be with our clients. (easy theme music_ Everything is in place for Sport Clips to be around for a long time to come. We still get a big kick
outta helpin’ people get into business for themselves, and be successful, and
fulfill their dream. We just opened our first
international location up in Canada. And we feel like that the future’s very bright for Sport Clips. We’re very optimistic, and yet we’re still very focused on making sure that we’re doing the blocking and tackling, and making sure all the basics are there, to enable our franchisees to grow and help their team members to grow, and provide career opportunities for approximately 10,000 people right now, which is a very rewarding experience, and we’re looking forward to many more in the future. (easy theme music)

Leave a Reply

Your email address will not be published. Required fields are marked *