The FIFA business model – VPRO documentary – 2009

The FIFA business model – VPRO documentary – 2009

[Music] from Stadium use agreement 15 Thermage 2006 Appendix B between FIFA loc and city of Cape Town section 13 point four point one reads as part of the marketing rights in connection with the competition fever shall have the exclusive right to sell and/or to give away and the exclusive right to delegate or license the right to sell or give away any and all consumable products including any food and beverage as well as any and all non consumable merchandise of any type or description [Music] the business lady gosh our town is busy sexual selection regazzi sell fast likes to portray itself throne built for motorcycle and dignity should do an architectonic provided the arbiters had two skilled workers from the townships so the business lobby is what the 2011 FIFA doesn’t turn poor should be like from V across class mega supportive and even natural nominations dried captain examples to pay to live the life rotations from the voice to artistic after Tito [Music] [Applause] [Applause] [Applause] [Applause] I welcome to my little spread and Greg says it’s nice to see you can come inside well I’m going to show you where my email my usual place used to be no do you know there everybody was you know excited you know since when the window and it was announced that you know it to 2013 World Cup is going to be a in South Africa everybody was excited to note so I started to think I have to make my mama my house bigger so here upstairs I’m going to have fire for rumors the fire firms are gonna have ensuite and I’m going to have a bigger room also that I’m going to make it as a conference room [Music] I never moved into the stadium that he come and they closed to be a food gate now become part of the team cooking overtime meals for the company and the biggest amount was 312 plates overtime use at one night most of the wives and families is down in the eastern time they cannot recoup for the Matteson meal and that is one loved gravy chicken fried chicken and I start working in 2007 start in the stadium we are almost about 26 months there on the stadium now in the beginning it was a rough Nance Cahuilla was starting to put up the dead pylons and all that crap casting bases all that kind of things and then I for one as a surveyor assistant now I’ve got 17 years in the company Martin Robert the stadium itself 2010 stadium we talk about 2010 you know whenever we get the news saying that Sepp Blatter opened the envelope saying that that he will host in South Africa and then everybody’s eyes was open and saying that if we will shoot it we’ll have that Sabine’s here that means a lot of people we have a piece of bread on the table and then that was something very special to me Chacho macho macho okay are welcome in my house this is my house I used to live in that hostel where the three of us we’re friends were sharing one room so come welcome H bar how’s it brother you’re ready for the match yeah no I’m okay this is my friend chipper also my roommate yeah we shared this room so here it’s much better because now you have a little bit of space the multi-purpose room kitchen is here these are small kitchen these are like now standing wind is our bedroom so everything’s tiny in this one room and this is the bathroom this is what we use too much here so everything is here for me you know it’s I’m very positive about the welcome I like I’m very happy the fact that the World Cup is coming to South Africa I supported hundred percent see and without the World Cup you know sometimes I ask myself you know what else would love have been doing you know what will not be doing with my life because I think talk ideas like something it’s within me you know I believe it’s it’s a I don’t think I’m gonna change the career that’s how gonna put it this is what I’ve been looking for and the World Cup helped me to realize this I had this dream I I heard you know good morning my name is Sevilla I am Monica will you come is to me to reach any chair nice to meet you Jenny I just want to welcome you in langa township and Lana Turner ship is the first black township and kicked off here we speak a language called cosa so I’ll teach you a little bit of Klose the first one is the eggs in my language to pronounce it is per se but today I’ll teach you in two minutes and I promise you can split closer and when we say hello we say Marlo Marlo so it’s nice a couple it with the wave voila I told myself I would only benefit on this one cup if I prepared myself Elia of simple IP well carbs could get well curbs in South Africa African nations you know they come they go and you don’t see anything differentiated and impact making your life or economic I love a nation so I told myself with this one I’ve got to benefit welcome that the ships heads restaurant we eat them and you call them smile is because after they are roasted you know the the rule is the roasted skin contrast and the tip of the ship sets will come out also edited as I went to Tom Perez I was saying can you like subcontract outsource your Township toes to us spot really well my Phaedrus really secreted in South Africa the sitting spots which were for second race and other sports for example soccer was perceived as a club sport in South Africa and Robbie click here to Marcus cities and white spot Simi Valley another spots so our appeared you know when Nelson Mandela was arrested in 1962 he never cried and also when he was released in 1990 never cried and when it became the first democratic president he never cried but when you on the bid to host the World Cup it was the first time the sinner semen they’re not crying here in South Africa [Music] [Music] when we had our first democratic elections in 1994 they were huge expectations people thought that overnight things were going to change it on I wouldn’t say there was the same kind of expectation of the football world but that is the kind of vibe that was created you know around bringing the World Cup over here that is going to benefit the country the but book says that very clearly jobs money etc and people have expectations so once again thank you very much I am Pam Naidu I’m part of the 2010 organizing team at the city of Cape Town and for my sons I have been given the responsibility of pursuing the legacy that lies behind 2010 a large portion of my role looks at how do we ensure that tourism economic development social development Arts and Culture and the like coming to the mainstream of 2010 and how then do they benefit from us hosting this major mega mega event in the city is very confined to very very clear specific sites the one is the Green Point Stadium which we know that we will be showcasing eight matches all of them would be played at the Green Point Stadium we have a fair mile or a fan walk which connects the Grand Parade to the Green Point Stadium there’s one FIFA fan park or fan festival and this is at the Grand Parade which is a historical site in terms of natural gathering spaces in Cape Town so yes this is the mother city of Cape Town as you can see we have our beautiful Table Mountain in the back we have a city hall where Madiba spoke from on his release and we are sitting as informal sector worrying about what can happen to us for the period of 2010 many of us are of the opinion that we will definitely be able to expand through this period of 2010 into bigger businesses but currently the City Council who is our landlord has not quite clearly indicated to us where we are going to what we do know is that we will not be able to trade on this piece of land where we have been trading for so many decades during the period of 2010 as the previously disadvantaged people are we really going to benefit [Music] justly 6 we also know they’re not gonna die I will be next week 70 national this is our battle plan and it’s very hard so and painful that the the poorest of the poorest will die out for the small cup not even a common well we’ll see to that and FIFA doesn’t evenly haste with us and I got a lot of things to say in papers all over on the last trip they call us in and we not happy with this and we will show the council and the FIFA will not have people just important thing about the fan fest again is that FIFA and FIFA partners have the first right to sell their products and merchandise and brand the space there’s ok it’s only after they have taken on that right we will then have an opportunity to place into those exact same spaces non-competitive brands or products if I’m currently selling jive cool drinks and and coke is the official partner to FIFA jive will not be able to be sold in the exact same space it’s very tightly guided by an agreement that we have with FIFA which is called the terms of cooperation it clearly out what needs to be done how it needs to be done and who does it FIFA has given the exclusive rights of Association to all events relating to the FIFA World Cup to the FIFA commercial affiliates therefore care must be taken to ensure that no rights are granted to third parties that conflict with the rights or the FIFA commercial affiliates this is particularly important for the grant of food and beverage and apparel concessions my first reaction is such an agreement is that people say that the devil is in the detail actually the devil is quite transparent most times we just can’t see it or don’t want to see it when you look at those as those agreements you know it actually gives you know FIFA itself a very water-type kind of situation that they will never well they they not exposed to any risk FIFA is not exposed in here is the Catholic the government guarantees take that away FIFA is assured of you know getting out of the event what they need to to keep them going for the next four years until they get to Brazil for the event over there whereas the risk is taken completely by by the government largely in this country like the Vatican the FIFA is a small state in your own country it’s like a export processing zone where the normal laws of the land don’t apply so we on the eve of our independence of our freedom struggle will be to control of our own country during the World Cup have signed it over to mafia you are locked in you are locked into a situation that you can’t get out of I mean we tried I was in my time to you know adjust some of the of the conditions but you know FIFA’s fairly rigid insofar as these things are concerned they they demand a pound of flesh and they got [Music] [Music] okay the following terms may not be used or integrated in any product in any circumstances 2010 FIFA World Cup South Africa the whole phrase 2010 FIFA World Cup 2010 World Cup FIFA World Cup World Cup football or soccer world cup the number 2010 as it appears the number 2010 in words South Africa 2010 Cape Town 2010 and that includes any other host city next that belongs to FIFA okay [Music] the event will have official inspectors checking on the use of these official marks they’ll have like many FIFA police if I can just stab them that way so yes you know how brutal are these these FIFA police got to be I don’t know and it’s it’s a great concern of mine I get very there’s a lot of angst around it because you know how subtle or how clear are they defined and it’s all over it’s exciting it’s happening how many kids are going to be drawing that how many artists are going to be drawing this kind of thing and now they can’t sell their drawings their paintings their t-shirts a big craft etc [Music] [Music] [Music] [Music] no I didn’t know I don’t know about this I just do what I think is printed next year then this is a country South Africa is a country noggin standing our proud Marcello I’m proud to South Africa around South Africa I think informed about this because I’m going for World Cup so as I’m doing this for it’s for an XJ so you kick you I made sell this one I cannot sell this one but here in the location taken by you can’t buy the nurse can’t afford to do lessons and whatever the last ones is South Africa 2010 Thank You Breyer I mean you don’t think FIFA is coming to control here he is coming to control it not yet I’m not ya know da in town in town oh gee I’m gonna keep them yeah I’m not gonna change because yeah they don’t mind about this they want this we’re gonna change [Music] [Music] ladies and gentlemen welcome to the 19th World Economic Forum summit on Africa with just one year to go to the kickoff of the world’s greatest sporting event we look at the implications of the 2010 FIFA World Cup not just for South Africa but for the whole continent for all of you a lot of you see more about branding South Africa and also about national unity than it is about changing a kid’s life in Google a to in a sense in a sense of lasting impact well then you won’t change a kid’s life in Google 80 unless we can change the world’s perception of South Africa unless we can understand that world class is where we need to be unless we can put in those investments bring down crime improve transport infrastructure improve all infrastructure it’s mean this is the this is another kind of gobbledygook from another end you know we want to become a world-class player and now we know even in soccer terms there very few world-class players number one and number two what do the other people do why are you trying to become a world-class player what does world-class mean so you are taking money and putting into stadiums giving free for money branding South Africa while the very same woman in her city people don’t even have running water they don’t even have flush toilets I saw that there is no entertainment for visitors were coming he and the township so I started calling all the kids around the end said let’s start a dance and also what happened Department of Tourism was actually looking for two kites were interested to speak Spanish Argentina would be here in Paraguay Chile all those countries there and of course Spain will also be here basic Spanish I can’t accommodate people like that so also it helps me to create my niche market to win the World Cup is here because the competition it’s really tight there are lots and lots and lots of chocolates out there so with the foreign language it makes you really unique oh now you really there’s de vocabulario relacionado con la copa mundial the football severe acquaintance awesome poco que espera student event on tequila’s conseguir what do you want to achieve master Abajo just because tourists acoustic muchos yeah testicles no hace muchos turistas donde tendremos los partidos como se llaman I study a stallion we invoice then I’m always tell you the green points are using weekend [Music] [Applause] [Applause] [Music] yeah first of all it was very nice to see the president for the first time since we came from the election but it didn’t go the direction we were expecting as a busser bills because of i we say that we finish of the stadium now and then we hear no one is talking about giving us tickets anything like that but we didn’t hear that he mentioned that something saying the gentleman thank you for the job well done here’s some tickets the second thing is that let’s give bonus to Abyssinians how are we going to give the bonus I was expecting that today from the president himself but we didn’t get any feedback from that one we are still waiting on their mundane times go the time goes the time comes [Music] [Applause] in this age I was very happy to be part of that of one of Abbasid it was working in the stadium but at the end of the day you know that whenever you sit down you you always want to say that I was on the stadium but when I look back I said no for myself well done I guess I have done something but I can’t say anything because if it was a very Nazca time to be on the stadium it was a very golden a bad time to be under stay there because of we are working very hard tough time with management the workers themself but at the end of day too little money I can’t even manage to stay in a better house in that couple of two years or buying a car for myself or buying two three kettles for whatever ever we can’t manage because of what I learned there I just have to take it straight to shop right and have something in my cupboard like my child get something in their bellies to get you were horrible to go to school whatever and then this is my room where I stay sleep with my little beautiful wife and her name is Ruth I married 19 years yeah we sleep here is me and my wife in my daughter sleeping the fsor and then my little boy who Todd he’s always sleeping on the floor [Laughter] [Music] [Music] the model that FIFA is imposing on on South Africa is firstly say these are the kinds of stadiums we want this is the kind of seating we want this is where we want the stadiums this is the kind of infrastructure that will be needed these these even the bed-and-breakfast this is the amount of money you can charge you build this all and after you build these stadiums and after you’ve been in the glare of the global audience people will see that Africa and South Africa’s not what they really think it is a place of AIDS a place of morass a place of leaving and murder and rape in fact it’s a beautiful place and your largest would be that millions of tourists would then come into the country foreign investment will come to the country and you move up what what a guy called Rasta called the stages of development and you would move up the the pile of Nations and have a competitive advantage over other countries in similar socio-economic situations but meantime we will take the money [Music] FIFA decided that instead of a quarterfinal which would then sit approximately 45,000 people that Cape Town should host a semi final and the requirements according to FIFA which they’ve cast in stone is that a stadium for a semi final must seat 68,000 people we wrote to mr. Blatter suggesting that given the peculiar circumstances of Africa the extreme poverty that exists and the need to use our scarce resources in more productive fields than a stadia that he should accept that we should host a semi final here in Cape Town that would allow 55,000 seats and not the 68,000 seats most regrettably as we know gnarrk the Greenpoint stadium is being built to seat 68,000 people swishah wasn’t happy the message came from FIFA that kept on his selling itself short we were so adamant that it should be Athlon we thought if we upgrade the stadium there’ll be huge other Spanish and other upgrades that needs to happen around a we thought it would be good for for businesses especially small business and particularly black business who’s located close by there and historically has not benefited from developments most of the soccer supporters on the Cape Flats and we looked compared how much would it be to finish Athlon stadium then the numbers showed to bold green points it was like 1 point something Berlin it didn’t make sense in the minister said ministers to feel it’s clear I mean shouldn’t go as green put it’s far from the community as well it’s in the CBD although there’s going to be a transport node now during the World Cup when the World Cup is finished people is going to struggle again to come from Kyle each which was playing the Cape Flats to come into town to to the stadium etc so I think it should be a slot we didn’t present to the politicians I think our diamond myself was director who’s the director of sport in the city we worked on us and presented to the political principals who supported the initiative we felt that we really wanted this to be a developmental World Cup so as far as I knew and I was in government everyone in government local government level provincial and national was in Ruud Gullit Aslan and then after that we heard that there was a change [Music] we also know that Franz Beckenbauer flew in a helicopter of a cape town and so Greenpoint was a beautiful day etc like today and I saw a beautiful and said that’s where you guys should have the stadium who is the first one was in the broad understanding who steps out and say let’s not reconsider the decision because FIFA is not happy it was a premium as a rhymer assume the premium was said no listen I he likes he understand that we that etholon is clear and he said he congratulated Hatton myself in a job well done in presenting the thing etc but he said listen emotion he’s not gonna decide to sing and it was so angry towards Kriya was anchoring to his green point which we found strain [Laughter] [Music] [Laughter] what was the next key moment in this process obviously we presented to FIFA we it’s at learn we were clear [Music] and I think the next key moment I actually lived a first because my contract wasn’t renewed a few weeks after the meeting and hat was moved from ethnicity as well he was no longer responsible 2010 so the two functionaries the ones who supported Adam where they’ll walk out from office yeah kept them also later that day mr. Blatter had a meeting with the then president of South Africa mr. mabuki and after that a call was received why mr. Russell’s office from the presidency of South Africa to say that green point will be the chosen spot [Music] [Music] [Applause] [Music] [Applause] [Music] what exactly where the reasons that the FIFA wanted Greenpoint FIFA command says really you know we don’t people to look at shacks we don’t them to see this socio-economic degradation we wanted to see them have the mountain and the ocean in one clear shot so the world can visit Cape Town so we got build another state but who will use that Stadium because a home game of the Premier League Soccer South African Cape Town even a derby in Cape Town will get eight thousand spectators so those stadiums will be empty there will be showers they will be the living monuments to FIFA’s imperialism in Africa South Africa are we ready and this particular page discusses the economic situation as well and if we start at the top it says when it is completed the Green Point stadium will have cost taxpayers 4.4 billion rand four times more than was originally estimated three years ago now let me at this stage say that the average over run costs of stadia of this nature in the world is 32% now this has gone four times four hundred percent more than was originally intended how on earth can the politicians who have agreed to sustain this this this expenditure of 400 percent how do they sleep at night and what right have they got to continue in office and I said they would call upon them to resign and in any other civilized part of the world where this sort of scandal happened heads would roll and politicians would go but not in South Africa they’ll get medals [Music] from the weight of it and given the current price of gold is when something in the heart that rock when [Music] [Applause] [Music] Seifer has a six part idea which really does not take into account the local conditions of countries hosting the World Cup part of our campaign is to address precisely the problems that the cotillion afife is using and one of them clearly is labor standards what we found in the study in terms of workers conditions is that nothing has really changed over the past three years so the current wages that these workers are earning is in accordance or is measured as a poverty level wage lost majority of workers have then actually had a real decrease in earnings over the three-year period we also found that while the in 2010 stadiums are being completed and as workers are being laid off they’re not getting any special bonuses or guarantees of future employment so the workers of finishing projects in phases and are basically being retrenched in their hundreds as the different stadiums finish different projects to be honest with you shaking story because of everybody’s get they don’t know where they are going after distro that is said it’s very said that is very said if I ever was even I for one am very worried I don’t know where I’m going what is going to happen there will be no job after the stadium we are going back home we are going to sit and look at the Sun goes up and down and then there is no good car [Music] don’t think I’m now saying something which is not true when I left the plane this morning and I arrived on the African soil I started really I was making some dancing dancing dancing because that’s life that’s life and I feel this vocal it’s a little bit also FIFA’s a little bit milder thank you for your attention [Music] did we invest that money wisely hasn’t been wisely invested if you’re building these kinds of things that in the long run is going to cost you more money to maintain shouldn’t we’ve been building houses and factories and things like that them could have had longer-term benefits for our people I think personally that this has not been money wisely invested by the Scrambler South Africa should not have to try to get the work done now I think if we could negotiate for the World Cup to be a much more moderate work up an African event using as much of the stadiums the existing stadiums that we add and not going to the huge expense I think that would have been acceptable but I think you know the nature of the football World Cup and the requirements of FIFA were boldness Surrey aligned with with with with that kind of orientation [Music] [Applause] [Music] [Applause] [Music] [Applause] has it been difficult working with FIFA well I think we must understand that this is an event that comes once every four years for these International Federation and all of the activities are generated the revenues generated from the single one event they have nothing in between well you can you can use that phrase I think FIFA’s financial statements reflected that FIFA today is in the best financial position over a hundred year period they’ve never had it better and the irony of this case is that this was one of the central arguments over a hundred years as to why Africa should never host the World Cup they said a World Cup on the African content anywhere will be a commercial disaster huge financial losses the most profitable World Cup ever of 103 years now in FIFA’s history is this World Cup in South Africa Africa’s first World Cup yeah Danny Jordan sounds like somebody from the firm from me from a major multinational rather than representing it’s his country they say that often the slaves after a long time don’t even know when they adopting the mentality of the slave owner so he’s a typical example France phone on wrote about this you know black faces white mass and that should be the title of his biography black faces FIFA me I don’t know where to go where to start because what I guess that they see the person is people by the shops already [Music] obvious a big companies the McDonald’s I miss Pierce and the King puppies [Music] okay [Music] when I look at this manner I see soccer because of this is my dream Dan’s got to have this man because I still as go to another 40 years and then just to train this man and then he can take me after that because of the reason why is because of love the soccer and then I love this man I want to be the star for South African and s coming here was to play rugby it’s a very it’s a it’s a evil sport rugby say evil sport I’m a peaceful man I love peace and I want to live in peace and I want also even to play soccer because soccer is a peaceful sport you never see people have been dent knocking everything like that so I wanted me to be a soccer star good boy good boy okay I’ve got a question is there a way for the city to organize for us as small businesses to benefit from the big businesses because I’ve been approaching them to at least subcontract some small jobs to us yes that’s exactly what I was telling you all the time if you didn’t understand English and you didn’t get the message I did say to you that we must do something for ourselves people we cannot expect every single thing you understand now I do want for personal you encouraging the big companies to help us because we do go to them but they don’t want to listen to us can I ask you a question have you have you approached somebody thank you guys yes approaching the big companies all the time but they not really look at what you have I told you to take the gap we cannot expect everything to come to us if you want if you want besides the 2010 how would you run your business are you going to I sit in a chair and wait for people to come to you you’re going to get up and you’re going to go and look for opportunities yes sir the idea of that meeting you know it was a good idea but the lady was presenting the whole thing she was not listening to me I think they came with the perception that they are coming to people who are lazy you know people who want things to come to them you know I think that blinded them you know not to really open their mind when they were talking to us here in Langer but me personally I felt like I wasted my time going they thank you for watching for more on this subject take a look at the playlist you can also watch this recommended video don’t forget to subscribe to our Channel and we’ll keep you updated on our documentaries [Music]

5 Replies to “The FIFA business model – VPRO documentary – 2009”

  1. Double audio (Dutch + English at the same time), very low res up-sampled to 1080p: This is a terrible upload. Please retry using someone who knows what they're doing.

  2. Ik heb zes weken gewacht, in de hoop dat een verbeterde versie (zonder dubbele audio) geplaatst zou worden. Het lijkt er niet meer van te komen. Jammer.

  3. Hi everybody, we are looking to see what is wrong with upload and subtitles, sorry for the inconvenience! It will take a while, as it is summer time. In the meantime chek out our well uploaded and one audio documentary!

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