Sports Innovation Lab CEO Angela Ruggiero expects esports in the Olympics

Sports Innovation Lab CEO Angela Ruggiero expects esports in the Olympics


Dan Primack: With esports, do you expect, whether it be Overwatch or Fortnite or any of these games — would you expect — are they gonna have the shelf life so that a league around those games will be around in 20 years? Angela Ruggiero: Yeah, it is the biggest risk. Right? If you’re playing Fortnite today, which has only
been around two years. It’s young and, yeah, it’s taken the world by storm, but they’re easily and probably will be another game that takes this next generation, the next, you know, kids that are two, three years younger and
that’s where they want to be because they don’t want to be
where their older brother or sister are. They don’t want to be where their mom or dad were. That’s what’s scary about I think this space, in terms of, you know, I sat on the board of the IOC for eight years. I was on the executive board
when we first started talking about should esports be a sport. Primack: Yeah. Ruggiero: And a big risk you think at that level was, well, okay assuming we get past the hurdle of: Are they athletes and is this a sport?
And move into: Okay kids are playing it, it’s where the youth are. Well, what’s sport to me? What game do we pick? Right? What publisher do we pick? And in the Olympic world, you have to decide that, you know, years in advance. So, say you pick Fortnite today — in three, four years — by the time a games roll around, to your point — I don’t know if it’ll still be popular. Primack: Do you think we will see esports in an upcoming Olympics at some point? Ruggiero: Yeah, I do.

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