News 5 Investigates: Sports advertising scheme targets area school

News 5 Investigates: Sports advertising scheme targets area school


only on News five tonight a warning from our News 5 investigates team about a sports advertising scheme that promises to help high school sports teams by selling sponsorships that the school’s know nothing about investigative reporter Patrick Nelson shows us how one of our local schools recently became a target Louis Palmer high school has perhaps the best basketball program in the state we’ve learned a sports advertising company is taking sponsorship money from area businesses to produce banners and merchandise but these products are not approved by the school and Lewis Palmer’s athletic department isn’t seeing a dime of the money folks and monuments say this scheme is out of bounds in Monument a chance to see high school state championship contender Louis Palmer basketball has become one of the hottest tickets in town when you’re having a lot of success you’re gonna have a lot of people feel on the stands Louis Palmer athletic director Nick Baker says recently unexpected sponsored merchandise has been arriving by the box full these are just some samples of things they’ll send us and then they’ll put logos on the back there co-branding our name without our permission none of the items have been approved by the school and the athletic department hasn’t seen a dime of the money it turns out sports advertising companies are taking money from local businesses and giving the impression they have ties with the school now local business owners are out hundreds and in some cases thousands of dollars because the merchandise will never be used that’s kind of the hook that they really want to support the schools in the local community and and and get their word out local business owners say one of the companies taking their money is Texas based touchdown sports which has an F with the Better Business Bureau Terri Hays is the CEO of the tri-lakes Chamber of Commerce she found contact information for the company on the next-door social media site and contacted them directly they were trying to convince us that they live were legitimate but you know I basically cut them off because I said I know you’re not the same tactics were used by touchdown sports also known as boost in Dallas back in 2017 owners of a local gym say they were duped – they hooked me up with a special deal that they could do for this opportunity with the high school dance set I was got a t-shirt spot on like 300 t-shirts I think they said and then call-outs over the PA system at every home football game but just like the situation at Lewis Palmer the school never agreed to this deal the information on the shirt wasn’t even correct just something I need to stop and then do you know in Monument he says it’s unlikely local business owners will be able to get their money back now she just wants to warn others we are telling businesses do not do business with this company people just have that faith they just think this is legitimate this is great I feel good about supporting but the bottom line is now unfortunately in this day and age people just need to do their homework at Louis Palmer high school the boys basketball team is preparing for another state championship run Baker says the school really does need the support from area sponsored businesses across southern Colorado saying all of the problems can be avoided if people contact their schools first through this investigation we learned sports ad companies have used this scheme to make a fortune over the years targeting multiple schools across southern Colorado in the past the best advice is if someone contacts you be sure to ask specifically where your money is going also talk to school administrators to make sure the company is really paired up to help your neighborhood school always watching out for you Patrick Nelson news 5 investigates

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