Microsoft Customer Story for Sport Clips

Microsoft Customer Story for Sport Clips


[Edward Logan] Sport Clips is a
hair-care chain focused on the men and boys segment. Started in 1993 and now we have
over 17,000 stores [Dan Miller] When we started
looking at client surveys and things other people wanted we
saw-wow, we have a really mobile client base, and they really
want to interact with us through through that technology and our
old software and our old architecture really wasn’t made
for that, it was made for a different world. [Mark Kartarik] We have a
generation that’s going to come in a world where they have a
really high bar when it comes to how digital technology can
enhance the service. [Dan Miller] We really truly
want to give a championship experience to our clients. We
want to take best-of-breed technology and we want to pull
that back into Sport Clips. We want the best experience on
your phone, the best experience on your computer. So we really
said to ourselves “we have to pivot”. [Edward Logan] A physical
remodel use to be you needed current just so you didn’t get
outdated, and now technology has almost become that way.
Without doing it you’re definitely behind, and while
doing it, if you do it right, you got a shot at being ahead. [Dan Miller]: We’ve really been
able to leverage our partners at Microsoft to really bring us to
where we need to be and then beyond. We want to build that
connivance factor. Having all of our equipment tied
together, going back to our servers and hosting with
Microsoft there, we’re really building that environment to
scale. [Edward Logan] With the
Microsoft Surface tablets we really found a durable device
that could be placed in many different locations, very
mobile. The touch and feel is very professional, provides the
durability we need from 500 clients a week, for example,
touching that particular device. [Dan Miller]: We could run those
very important applications on those tablets, and make sure our
clients can interact with us. [Mark Kartarik] We’re trying to
get to a very seamless experience for the client. [Edward Logan] The future of
Sport Clips is to innovate within the core [Dan Miller]: We can’t continue
doing the same things we’ve done to be successful within our
department. We have to look out and say “okay, what’s the right
digital footprint going forward” understanding where the
demographics are going and the shifts in technology are going,
and expectations, and meeting those expectations. [Edward Logan] Digital
transformation means making it easier for the client to do
business with your company or service with the technology
your’re accustom to today. [Mark Kartarik] Not relying on
technology, but utilizing technology to support, what is
for us, a very personal business [Dan Miller] Our transformation
has not just been change the IT department, but it’s changed
our operations and our marketing because now our clients interact
with us, they’re happy to share email addresses with us or
email address. We’ve never asked for phone
numbers before, but now we’re asking for phone numbers. It
benefits them and it benefits us. [Dan Miller] We’re really just
starting our journey but we feel very secure in the partners
we’ve made so far, but we can always make sure from a
technology perspective, what’s the next thing we could
be doing.

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