This is live plucking. When PETA US first released this footage, which shows workers ripping live geese’s feathers out in order
to provide down for jackets, sleeping bags, and bedding, retailers responded by announcing
standards that they claimed would ensure “responsible” down from birds who were not live-plucked.
Some suppliers certified under these standards assure us that they do not use live-plucked down. But we don’t believe they can ever be sure. PETA US and PETA Asia went back inside the down industry to investigate these claims and uncovered disturbing information. Eighty percent of the world’s down and feathers come from China, so PETA US and PETA Asia went there to document the various procedures for obtaining feathers. Eyewitnesses saw sick and injured chicks, geese, and ducks abandoned to a prolonged and painful death. They found dead birds, too, left to rot in crates or ponds or simply tossed outside like rubbish. And then there was the plucking. Eyewitnesses also saw workers at these farms—several of which were traced to dealers who sell to so-called “responsible” suppliers and one that sells directly to a so-called “non live-pluck” supplier— —rip geese’s feathers out while they were fully conscious, causing excruciating pain and leaving open, bloody wounds. Workers stepped on the delicate wings and necks of the geese and tightly bound their feet together, causing them to struggle, cry out, or freeze in fear. Many endure this torture multiple times before finally being slaughtered. Just one down jacket requires the feathers from up to seven birds. But the farms that PETA US and PETA Asia visited admitted to producing tonnes of down every year, meaning that hundreds of thousands of birds are live-plucked annually. Farmers and others who deal with these so-called “non live-pluck” or so-called “responsible” suppliers bragged to eyewitnesses about producing or selling live-plucked down, and one even admitted to misleading consumers. They told us that there is no way to tell
if down has been live-plucked or not. PETA US linked these live-plucking farms to dealers that sell feathers to these certified down suppliers. Also troubling was the fact that
technically, none of these suppliers is violating “responsible-down” standards, which actually allow them to deal in live-plucked down. Dozens of retailers, including Lands’ End, indirectly contribute to this cruelty by purchasing down from these suppliers. Products made with feathers and down from live-plucked birds are exported throughout the world, including to the UK, to be sold
to consumers. Join us in urging Lands’ End and other brands to stop using real goose down. As long as the standards allow suppliers to buy and sell both down that isn’t live-plucked and down that is live-plucked, retailers using so-called “responsible down” are at least indirectly supporting the cruelty of live plucking. And if you are considering buying a down-filled item, such as a jacket, a sleeping bag, or bedding, please remember the geese and choose compassionate, vegan options instead. Thank you.