Good Question: Where Does The Money From Sports Merchandise Go?

Good Question: Where Does The Money From Sports Merchandise Go?


YOU’RE WATCHING MINNESOTA’S MOST WATCHED STATION, THIS IS WCCO 4 NEWS. WHEN YOU WATCH TONIGHT’S GAME, YOU SAW A SEA OF PURPLE IN THE CROWD, LOTS OF PEOPLE WEARING VIKINGS JERSEYS, SHIRTS, OR HATS. EACH YEAR PROFESSIONAL SPORTS TEAMS SELL BILLIONS OF DOLLARS OF MERCHANDISE. TO WHERE DOES THAT MONEY GO? GOOD QUESTION. HOW MUCH DID YOU PAY FOR THAT JERSEY. I WOULD SAY ABOUT 150. 120 BUCKS. 130 U.S. DOLLARS. GOOD QUESTION. LET’S THINK ABOUT A HYPOTHETICAL. YOURS WAS $100. I WOULD SAY 13 TO $14 OF THAT JERSEY WILL GO TO THE NFL AND GET SHARED EQUALLY AMONG THE TEAMS. WE HAVE GREEN BAY MONEY AND THAT’S OKAY. YOU SEE THAT SWISH. NIKE ESSENTIALLY GETS EVERYTHING ELSE. TEACHES SPORTS. IS IT SAME FOR ALL THE SPORTS LEAGUES. TYPICALLY ALL SIMILAR. ADEED DAS, JOU GOT MAJESTIC AND THEY EACH NEGOTIATE THEIR CONTRACT. IF THEIR NAME IS ON, A SMALL CUT GOES TO THE ASSOCIATION AND THE PLAYER. NOT PUBLIC, SO IT’S HARD TO UNPACK HOW EXACTLY THE DEAL IS STRUCTURE AND WHAT THOSE PERCENTAGES HAVE BEEN AGREED UPON. THE MANUFACTURERS PAY TO MERCHANDISE. IT ONLY COSTS THEM A FEW DOLLARS TO MAKE THE JERSEYS, SO THEY HAVE TO CHARGE HIGH AS POSSIBLE PRICES IN THE HOPE THEY CAN RECOUP THAT INVESTMENT. YOU PRETEND YOU ARE ADRIAN PETERSON. YEAH. IT’S AN EYE-OPENER. SPORTS FANS BUY BETWEEN 3 AND 4 MILLION DOLLARS OF PROFOOTBALL MERCHANDISE EACH YEAR, WHEN IT COMES TO THE N FORT COLLINSA, AND [BLEEP] HEAT 3 BILLION DOLLARS, THAT’S COMPARISON TO THE 40 BILLION DOLLARS OF DISNEY PRODUCTS. IF YOU HAVE A QUESTION, GO TO OUR WEBSITE.

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