FIFA Football Development: Performance

FIFA Football Development: Performance


FIFA’s core mission is to develop football everywhere and for all. One way the world governing body of football delivers on this promise is through its Performance programme sharing expert knowledge and improving standards in professional administration and football development. The FIFA Performance programme is a management programme which FIFA established in order to assist the members to develop their skills in terms of the footballing management and development of their federations as well as how to implement a strategic development planning in order to be successful football associations. About half of FIFA’s 209 members are receiving support through the programme, including the Tanzania Football Federation. Football is by far the country’s most popular sport, but as a small association, finding enough funds to develop the game and stage competitions can be challenging. We want to develop the talent, the skills locally so that they can make their programme sustainable and not depend always on FIFA and develop their own opportunities in terms of finances. Through Performance, FIFA listens to its members and works with them to address their specific needs. From finding sponsors and improving financial management, to staff development and organising commercially-viable competitions. The Performance programme will assess the needs of a member association upon request from the member association themselves. And then there will be a discussion about what areas of positive intervention FIFA Performance can make in topics to help the association progress. Creating more sustainable sources of income and improving standards means that member associations can become stronger and more independent. We brought in a Commercial Manager responsible for Marketing. He was trained by FIFA through the Performance Programme and since then we brought in three sponsorship deals all thanks to Performance Programme. Those are indicators of the growth of the federation and the perception of people concerning the federation has become more positive. As FIFA and its member associations work together to improve the governance and management of football, innovative approaches like Performance are playing a crucial role. 209 federations in FIFA can apply to be part of the Performance programme, but what makes it unique in my opinion is it’s very specific to football. The skill level and the capacity level of member associations throughout the world will inevitably build and I think that can only be worthwhile.

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