Dick’s Sporting Goods Opens New Women’s Fitness & Fashion Store

Dick’s Sporting Goods Opens New Women’s Fitness & Fashion Store


REPUBLICANS SAY THE DEMOCRAT GOVERNOR’S OFFER FALLS WELL SHORT OF WHAT THEY WANT. NEW AT 6:00, THE NEW SPECIALTY WOMEN’S STORE OPENS UP TO NIGHT AT ROSS PARK MALL. IT IS ANOTHER CREATION OF A PITTSBURGH SPORTING GOODS RETAILER THAT IS TARGETING SPECIFIC CONSUMER GROUPS. JON DELANO HAS THE STORY. Reporter: RECENTLY, DICK’S SPORTING GOODS HAS BRANCHED OUT WITH STAND ALONE STORES LIKE FIELD AND STREAM. BUT NOW THE PITTSBURGH BASED COMPANY IS TARGETING WOMEN IN A FEW STORE CALLED CHELSEA COLLECTIVE. CHELSEA IS THE FIRST OF ITS KIND WOMEN’S FITNESS BOUTIQUE THAT FUSES FITNESS AND FASHION TOGETHER. Reporter: KATE SAYS CHELSEA IS OPEN IN JUST TWO LOCATIONS. TYSON’S CORNER IN WASHINGTON DC AND ROSS PARK MALL. AS FOR THE NAME? WE ARE INSPIRED BY THE CHELSEA IN NEW YORK CITY WITH THE HIGH FASHION AND DIVERSITY. Reporter: IT OFFERS POPULAR FITNESS CLOTHING AND ACCESSORIES. NIKE AND CARRIE UNDERWOOD. WE ARE GOING TO OFFER NICHE BRANDS THAT ARE NOT AS EASILY ACCESSIBLE. Reporter: AND FLASH FLOODING IS A TREADMILL IN THE FITTING ROOM TO TEST OUT THE COMFORT OF ATHLETIC WEAR. HOW ABOUT THIS? WHERE EXACTLY ARE WE? WE ARE AT A BRA BAR. Reporter: A BRA BAR? SHE HAS SPOKEN TO US LOUD AND CLEAR. WHAT IS MOST IMPORTANT TO A WOMAN IS HER BRAS AND FOOTWEAR. Reporter: CHECK OUT SHOES THAT DOUBLE FOR BOTH WORKOUT AND LEISURE WEAR. DICK’S SPORTING GOODS HAS ALWAYS BEEN KNOWN FOR ITS ATHLETIC WEAR. BUT CHELSEA COLLECTIVE IS TAKING IT A STEP BEYOND. FROM CASUAL LIFESTYLE WEAR TO HIGHER FASHION. AND ATHLETIC WEAR THAT IS DRESSY IS IN GROWING DEMAND. I’M ALWAYS LOOKING FOR COMFORTABLE EXERCISE CLOTHING THAT ARE A LITTLE MORE FASHIONABLE THAN T-SHIRT AND SHORTS. IT IS COMFORTABLE BUT CUTE. Reporter: AND CHELSEA COLLECTIVE IS FOR ALL WOMEN. SO, IF YOU ARE IN YOUR 50s … ARE YOU WELCOME HERE? ABSOLUTELY.

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