Building A Franchise featuring Sport Clips

Building A Franchise featuring Sport Clips


(upbeat music) – [Announcer] Building a franchise. – Welcome to Bloomberg On
Demand: The business of life. I’m Carol Biaggi. Building a franchise operation is how some entrepreneurs define success. To pull it off you have to play many roles including visionary, super salesman, inspirational leader and management guru. Here’s a look at one man who figured out how to wear all the hats
you need to succeed. – My son and I have put this
into vintage car rallies. We’ve driven this car a lot. It’s a very comfortable, good driving car. – [Carol] Gordon Logan is showing off some of the classic cars he owns and
uses to promote Sport Clips, the franchise chain of men’s haircut shops he started in 1995 in Austin, Texas. – Classic car collecting
is something we do to help build the brand and
build an image of Sport Clips. It’s something that appeals to
a wide-range of demographics. (car zooming) – [Carol] That wide range
includes lovers of auto-racing. Sport Clips is an active
sponsor of Nascar teams. After 17 years in business, Sport Clips reached 1,000
stores across the nation, a billion dollars in hair
cuts and ranked as one of Entrepreneur Magazine’s
fastest growing franchises. Logan, a former air force pilot with an engineering degree and an MBA, says success in franchising starts with a simple but compelling concept. – We identified the need
when we developed Sport Clips and I think we’re meeting that need better than the competition today. – [Carol] The concept
is only the beginning. Then, the franchisor has to convince potential franchisees to invest hundreds of
thousands of dollars to buy in. – Follow me folks. There’s gonna be days when
people who are interested in Sport Clips and considering
becoming a franchisee, have an opportunity to meet
all of the executive teams, the people behind the scenes, so that we can make a decision as to whether this is a right fit for them and for us. – It’s a almost like a
marriage, if you will. Because, a franchise is a inter-dependent win-win relationship. Both parties are
dependent upon each other. – [Carol] Logan learned the hard way, the importance of creating
a process and system that produces success. In the late 1970’s, he bought into a franchise
salon business that failed. – I quickly learned how
to operate independently, because my franchisor went
bankrupt within a year after I opened the first salon. So, we developed Sport Clips to make sure that we
provided the training, the support, the marketing programs and things that I did
not have as a franchisee. – [Carol] Like any business, franchisors need to hire the right people. But then, they have to teach
franchisees to do the same. – We assist them with
hiring their original team so that they can go
through the process with us and see how that is done. (clipping) – [Carol] Like any franchise,
or with a proven concept, Logan wants to expand. – We started in Texas and then we just expanded
market by market, taking it step by step, making sure that we had all the systems and people in place to support the stores we
moved into a new market. – We’re at $24.22 total, today. – [Carol] That growth has
helped the franchisors revenue pass the 25 million dollar mark. I asked Logan if he ever expected to reach that level of financial success. – Well, of course. I’m just surprised it took so long. – [Carol] For more information about how to franchise your business, go to the International
Franchise Association at franchise.org. Thanks for watching Bloomberg On Demand: The Business Of Life. I’m Carol Biaggi. (upbeat music)

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