Arizona sports are enhancing the fan experience with virtual reality | Cronkite News

Arizona sports are enhancing the fan experience with virtual reality | Cronkite News


During the off-season the Arizona Diamondbacks installed a virtual reality bullpen to give fans an in-depth look at the major league experience. That followed the Phoenix Suns’ implementation of the technology in January when they brought VR to fans’ phones. “For us it’s about being on the forefront of technology and particularly how technology impacts sports and the fan experience and how our sponsors and partners able to utilize it as well and kind of bringing all those pieces together.” “We started to see it become a little bit more mainstream in sports and so a couple other teams have done it, the NBA has been pretty good about using VR and not that many baseball teams have taken advantage of it yet so we really want to take advantage of the access that we have at Spring Training the fact that our players are really excited about the technology.” The Diamondbacks are one of the two MLB franchises who actually use Virtual Reality. They shot all of their stuff during spring training and they used 14 GoPros at a time to get all their footage. “In baseball such a unique game is so many fast moments using the technology to let fans have a look behind the scenes.” Some of the Rallybacks, the Diamondbacks in-game entertainment crew, tried the equipment out for the first time and they said they had a blast getting even closer to the action than they usually do. “When they came up I was just like oh my gosh I’m in your way like let me move out of your way because you know MLB players but other than that really cool just to see them and see how they are and how they’re interacting with one another.” “We’ve been averaging about 350 fans at night coming through it so we’re open from the time the gates open all the way through the seventh inning.” Right now the Diamondbacks main focus with the VR bullpen is to create a unique experience when fans come to Chase Field but the Phoenix Suns are trying to make virtual reality available directly on your phone.

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