All About Kobe Bryant

All About Kobe Bryant


Welcome to the Investors Trading Academy event
of the week. Each week our staff of educators tries to introduce you to a person of interest
in the financial world. This could be a person in government or banking or an important investors
or trader. Kobe Bryant’s 30,699th and final field goal
came from 19 feet with 31 seconds left against the Utah Jazz. During his 20 years with the
Lakers, he fired up more than 30,000 shots, including the regular season and playoffs.
Even after 20 seasons and scoring 60 points Wednesday night in the final game of his NBA
career, a 101-96 victory over the Utah Jazz at Staples Center, Bryant wasn’t ready to
say goodbye. Faced with the reality of the final years
of his career, Los Angeles Lakers guard Kobe Bryant announced his plans to start his next
career: Businessman. Bryant revealed that he has formed his own
company called Kobe Inc., and is building a team around him to start new businesses
and evaluate investing in others. “I have always had ideas and always had a
vision of where I wanted to go going back to 2000, but they are just ideas,” Bryant
said. “Now, once the Achilles injury took place, I’m sitting at home for months not
moving, a couple things set in. One is that there is only so many Modern Family episodes
a person can watch. And then two, what do I do now?”
Bryant said he has watched previous NBA greats like Michael Jordan and Magic Johnson turn
basketball careers into lucrative business relationships. Jordan has famously made money
by licensing his name to Nike to make Air Jordan sneakers. Magic has made much of his
money by allowing others to use his name as well. But the path Bryant seeks will be more
hands-on. Over the past year, Bryant has studied to
become a businessman. He met with executives at Twitter and Instagram, during a few road
trips he stopped in to colleges and universities to try to absorb the business classes that
he missed by skipping college for the NBA, and he spoke to some of the most successful
business titans in the world. Bryant has certainly made a lot of money playing
basketball. At the end of this season, he will have received more than $328 million
in salary over his career, according to figures from Basketball Reference. He has been the
highest-paid NBA player for five straight seasons.
Off the court, he has made personal investments in energy drink BodyArmor and sports site
The Players’ Tribune, and he still brings in about $20 million a year in endorsements,
according to Fortune and Sports Illustrated estimates. But that is less than he once brought
in at his popularity peak. Over the years, he has endorsed McDonald’s, the video game
Call of Duty, Nutella, Upper Deck, Sprite, SmartCar, and more. He still has active deals
with Lenovo and Turkish Airlines, among others, plus one big deal with Nike.

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